❤️ NEW ZEALAND MADE ❤️ NO B.S. ❤️ HIGH PROTEIN
YOU DESERVE BETTER
14g
PROTEIN
We believe food can be both pure and powerful. In a world where food often sacrifices quality for convenience or the bottom line, we’re here to challenge the status quo.
Check out our first category takedown...
Scandalously good --->
live
CULTURES
0
NASTIES
NO PRESERVATIVES 💛 NO THICKENERS 💛 NO GUMS 💛 LIVE CULTURES 💛 TRADITIONALLY MADE 💛 HIGH PROTEIN 💛 LOW FAT 💛
THE REBEL STANDARD
WHAT MAKES US DIFFERENT
clean. creamy. crave-worthy.
Does clean label cottage cheese actually taste better?
100% it does! (And we've got the receipts) 🤤
🐄
WHOLE NZ MILK
Emphasis on the WHOLE.
Not milk solids. Not standardised or homogenised. Actual milk in it's natural form, from actual New Zealand cows living on actual paddocks.
🚫
ZERO NASTIES
Literally.
No preservatives. No thickeners. No gums.
No misleading jargon. No shortcuts. No excuses. Just food that's actually... food.
🏡
TRADITIONALLY MADE IN NZ
Just like your Nannas... iconic.
Batch-made with care. Trust us, you haven't tried cottage cheese like this since the 70s. Its rebelliously simple, how food should be.
💪🏼
HIGH PROTEIN
Low fat.
14-20g per serve. Not a drill. Your muscles will write us a thank-you note. We'll frame it.
😀
LIVE CULTURES
Your gut's new bestie.
Real, live cultures — not just a number or a buzz word. We use starter cultures & add cultures into our dressing through Kefir, made with A2 milk from sunny Nelson.
😈
MADE BY A REBEL
Hi, I'm Chaz.
A Mum who looked at the cottage cheese aisle and said "Eww. What is this
sh❤️t. We can do better."
REBEL RECIPES
SO GOOD,
they went viral.
More unhinged recipes await
Scandalously flavourful, better for you, and made with integrity.
VERIFIED REVIEWS 💛
REAL REBELS.
real (very enthusiastic) reviews.
"10/10 Loved it.The flavour is delciously subtle. Versatility options are endless! Very soft flavours and prefer it to the usual supermarket brands - Overall we LOVE and cannot WAIT to purchase!"
SOPHIE
"It's delicious. It's creamy and rich. It was really yummy. Would be nice with sweet and savoury dishes."
ANNABELLE
"I'm in cottage cheese heaven. So yum! Nailed it!"
LIV
"The only downside is I won't have a constant supply until you're in Auckland... have already polished off 1.5 tubs. Oh dear."
LAUREN
REBEL CULTURE
JOIN THE NICHE REBELLI0N.
being good shouldn't be boring.
01
VIRAL RECIPES
Cottage Cheese Japanese cheesecake, taco bowls, wraps. All unhinged. All delicious.
02
REAL COMMUNITY
People who care about what's in their food AND still want it to be crave-worthy.
03
REBELLIOUS VIEWS ON HEALTH, LIFESTYLE & FOOD
Where food is built for real performance + enjoyment.
04
FIRST DIBS ON NEW PRODUCTS
Supermarket shelves can wait.
New products hit Rebels first.