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Rebel & You was born from a simple truth: You deserve better. 

We believe food can be both pure and powerful. In a world where food often sacrifices quality for convenience or the bottom line, we’re here to challenge the status quo.​

Check out our first category takedown...

​Clean.
Creamy.
Crave-worthy.

High in protein. Low in fat.

No B.S

Does clean label cottage cheese (made with no preservatives, thickeners or gums) equate to superior flavour & texture?

100% it does! 🤤

Traditionally made in New Zealand

(some say it's iconic, just like your nanna's)

1 billion live & active probiotics

(goodness for your gut)

100% grass-fed New Zealand whole-milk

(emphasis on the WHOLE a.k.a not powder or milk solids!)
Sophie - Hawkes Bay
"10/10 Loved it. SO good! The flavour is delciously subtle. Versatility options are endless! Very soft flavours and prefers it to the usual supermarket brands - Overall we LOVE and cannot WAIT to purchase!"
Annabelle - Hawkes Bay
"It's delicious. It's creamy and rich. It was really yummy. Would be nice with sweet and savoury dishes."
Liv - Hawkes Bay
"I'm in cottage cheese heaven. So yum! I think you have nailed it!"

Join the niche rebellion

​Our mission is simple: empower the rebels and rule-breakers who refuse to settle for mediocre. We’re rewriting the rules of what good food can be — scandalously flavourful, better for you, and made with integrity.

 

​Join the movement — because being good shouldn’t be boring, and daring should never compromise quality.​

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© 2026 by Rebel & You Ltd.

Scandalously flavourful, better for you, and made with integrity.

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